The sense of smell is the sense we use the most, even without always being fully aware of it. If it reigns supreme in the art of perfumery, it also plays an essential role in other fields such as hygiene and cosmetics, packaging, food or in the medical field.
Fragrance products or odour control products must meet the diverse expectations of consumers, expectations that are dependent on the culture and evolution of society, which is increasingly looking for products that are virtuous, that bring well-being and pleasure to the senses, while being effective and efficient.
- What tools should be used to assess olfactory quality or performance?
- How to justify an odour claim?
These are examples of questions we will answer during our webinar through different themes.