Another aspect which I think may be interesting is services related to “traditional” product development. Here are few case studies I think may be relevant:

Case study 1: Identifying trends and formulating end products.


My mission was to guide the client’s team which products and fragrance notes they should be launching and to formulate the end products.

By smelling leading products to allocate trends and get inspired,  I identified and categorized the main components and olfactive notes. Those benchmarks helped me to profile consumers’ preference and to write the olfactive brief.

I designed 5 fragrances for 5 different applications (2 fragrances were my own creations and 3 with the collaboration of an external fragrance house with whom I performed as an evaluator and gave feedbacks to meet my olfactive brief and sensory analysis).

To decide which fragrance out of the 5 the client should launch, we used a focus group.


During the application tests of the selected fragrances, I noticed that the candle releases black fumes. By changing the wick and reformulating the wax I could keep the same fragrance formula and remove the problem of black smoke.


Case study 2: Formulating dead-sea nourishing cream with no sulfuric odor and low fragrance concentration to meet budget and regulations.


One of the main character of dead-sea raw materials is their sulphuric smell. The chemist pallet to prepare a cosmetic product is wide. The client wanted to identify which raw material would cause the least malodor in the basic formula (before adding a fragrance).


My role was to identify the problematic raw materials which has their own malodor and those that may push other molecule malodor (by smelling) recommending adequate replacements.


Case study 3 :

A supplier stopped producing specific kind of reeds my client used to buy for his reed diffuser.

As a result many customers complained the intensity and coverage area of the reeds diffusers reduced significantly.

My main role was to source for new odorless adequate reed diffusers ( based on a precise protocol I have designed). After selecting the best candidates, I tested the rate of diffusivness from point A to point B and intensity of the different kind of reeds using internal human panel.


To correct some olfactive modifications caused by the fragrance molecules affinity with the reeds’ sticks, by reformulation of the fragrance oil I could “push” the specific notes that were affected by the reed diffuser .


At the end, the client received a full product file containing the new formulation for the reed diffuser liquid and relevant suppliers.

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